by Dalton Cox
Around the world on March 10, a select group of individuals will be drinking free coffee, but hopefully they will still be pulling out their checkbooks.
This date marks Elon University’s second annual Elon Day, a widespread fundraising campaign that accompanies the observation of Elon’s founder’s day. In 2014, Elon Day replaced Elon’s traditional founder’s day celebration with Elon Day to encourage more alumni involvement. The date of Elon Day varies each year, but is usually scheduled on a Tuesday in early March.
The most significant event of Elon Day 2015 is the observance of College Coffee. The event is a weekly tradition at Elon, which usually incorporates a guest speaker with the incentive of a free jolt of caffeine. However, the College Coffee event of March 10 will be live-streamed on Youtube beginning at 10:00 a.m.
Elon’s Office of Alumni Engagement and the Annual Giving Staff have also worked with Alumni across the nation and across the globe to host 17 other college coffee events, including one in London.
“The big goal for Elon Day is participation,” said Dan Anderson, vice president of university communications. “The idea is not so much the dollars raised, but it’s how we get more alumni to make a gift to the university. Lots of college rankings rely on the percentage of alumni who make gifts to the university, so it’s really important for everybody to make a gift no matter what size.”
Other Elon day events are primarily aimed at current Elon students and a full schedule of events may be found on the Elon Day webpage.
Elon Day extensively incorporates social media in to its fundraising efforts through the use of #ElonDay
Video by Dalton Cox